OpenAIOpenAI

GPT-4o

OpenAI's workhorse model. Fast (15.6s avg) and token-efficient but lower checkout completion than frontier models. Moderate tool error rate (8.4%). Never needs nudging — either completes or gives up cleanly. Good for high-volume, cost-sensitive benchmarking where speed matters more than checkout depth.

Avg Tokens34,409Avg Duration16.6sTurns to Checkout8.3
CheckoutCartSearchTurnsTokens1536.772.54628
Shopping Score32/100
Weak

Scores computed from real agent sessions against live UCP-enabled stores. Not estimated — every data point is from an actual tool call, checkout attempt, and store response.

Shopping Score Breakdown

Checkout Rate40%15%
Cart Rate20%36.7%
Search Rate10%72.5%
Turn Efficiency15%46%
Token Efficiency15%28%
26.7% of sessions failed with errors.

Top Stores

StoreCheckout %Cart %
everlane.com61.5%61.5%
allbirds.com33.3%33.3%
••••••••••••••••33.3%33.3%
••••••••••••••••33.3%66.7%
houseofparfum.nl30.8%38.5%
ucp.travel28.6%28.6%
kyliecosmetics.com20%20%
••••••••••••••••9.1%45.5%
••••••••••••••••8.3%91.7%
••••••••••••••••0%0%

Known Issues

Low Checkout Completionmedium

33% checkout rate despite fast execution. Gives up rather than retrying on errors.

Moderate Error Ratemedium

8.4% tool error rate — higher than Claude and Gemini models.

Token Usage

Avg per Session34,409
Fleet Average74,927
vs Fleet−54%
Median (p50)22,124
p9085,483
Prompt / Completion split
Prompt 33,863 (98%) Completion 546 (2%)
Daily Average Tokens (last 30 days)
Distribution range
Min0p258,177p5022,124p7539,712p9085,483Max437,563

Test GPT-4o on Your Store

Run a live agent session to see how GPT-4o handles your store's checkout flow end-to-end.

Run Agent Session